Project included a profile program and an advertising campaign in 2004.
Midas Hund och Katt was a pet store in Huddinge outside Stockholm that had a strong focus on dogs and cats. Together with the owners, we built a profile that would appeal to the then strong trend around pimping their dog or cat. We developed a playful logo that was partly hand-drawn where the images would be text and vice versa. The owners used a distinct purple color even before we came into the picture, which affected our design in the graphic profile.
![Logotyp Midas Hund & Katt](https://cdn.myportfolio.com/5801b311-d4cf-4a6d-9a23-7565a1ab5da4/f3c8c8f9-088e-40a6-ac84-97646fd1e8d2_rw_600.png?h=4065ccf81981afab9317f3b39ed5a83a)
Logotyp Midas Hund & Katt
![Profilbild](https://cdn.myportfolio.com/5801b311-d4cf-4a6d-9a23-7565a1ab5da4/cbfa2b9a-f2c6-47a0-ae49-c95cc47d0175_rw_600.jpg?h=6363b2fb84456476d240dcb00d5c792e)
Profilbild
![Annons tidning](https://cdn.myportfolio.com/5801b311-d4cf-4a6d-9a23-7565a1ab5da4/2b3726d0-2449-4123-ab5c-52b1664836a2_rw_600.gif?h=be30df75a9e207e8f23973a770121db2)
Annons tidning
![Annons tidning invigning](https://cdn.myportfolio.com/5801b311-d4cf-4a6d-9a23-7565a1ab5da4/1c685291-ad81-4e60-8df3-dc15f6a2f022_rw_600.gif?h=071415319892ebbefa66b61f0d8465b3)
Annons tidning invigning
![](https://cdn.myportfolio.com/5801b311-d4cf-4a6d-9a23-7565a1ab5da4/b34b9383-e4dc-422a-933d-d7520285dbc3_rw_1920.jpg?h=8ebd5a0934f8c552b51915f01f32fff8)
![](https://cdn.myportfolio.com/5801b311-d4cf-4a6d-9a23-7565a1ab5da4/f8000e87-6695-49d4-ac6c-dbb8a3d08b4b_rw_600.jpg?h=6262ca3285008e26bf9e69c1909993f3)
![](https://cdn.myportfolio.com/5801b311-d4cf-4a6d-9a23-7565a1ab5da4/b2dfa885-9fe3-4a8b-b258-02832b7a152a_rw_1200.jpg?h=b1de7bff08c997609f6a783fe0acf5a9)
![](https://cdn.myportfolio.com/5801b311-d4cf-4a6d-9a23-7565a1ab5da4/2e953a65-bf74-438e-a345-6e237da03648_rw_600.png?h=3371a161509dd9f724316e9eb143df3d)
![](https://cdn.myportfolio.com/5801b311-d4cf-4a6d-9a23-7565a1ab5da4/af1a6bf0-8d9d-405a-b767-6cd37801035c_rw_1200.jpg?h=0f21f05cd3c9f169977e3000abe6deae)