Creative Director at YbotX AB (2020-)
In the beginning of 2020 the startup YbotX hired Mr Lundstrom as Creative Director with responsibility of the company corporate design as well as physical product design as well as UX and UI design for the company software's and apps. Since then Groveflow have designed a full Corporate Identity for the company as well as design of product hardware and started the UX design of corporate app.
Acting CEO Way to Sense (2020)
Between February and July 2020, Mr Lundström worked as a Acting CEO for the startup Way to Sense with responsibility for the company Business plan, company product definition as well as design of the Corporate Identity, It was a couple of inspiring months where an interesting clean energy product was defined.
Co Founder & Creative Director at C Wear Technologies (2019-)
By integrating Augmented Reality technology in the fourth generation industrial revolution will be one of the important enabler to create a safe and secure working environment for people working on the factory floor in close relationship with machines and industrial robots with their own developed Artificial Intelligence. The aim for C Wear Technologies is to develop a tracking platform based on non line of sight tracking technologies such as Ultra Wide Band and Radar. No cameras will be used to track, identify and position individuals and machines in this working environment.
Creative Director at Groveflow (2012-)
Working as a self employed designer have been a part of my businesses since I left design school, Back in 2011-2012 I got so much new orders so I decided to start a business assisting companies and organizations with their Brand Managament, Corporate Identity, Marketing, Graphical Design and Illustrations. 2017 the brand Groveflow was registered at the Swedish Patent and Trademark Office.
Co Founder & Design Director at Penny AR Glasses (2005-2019)
My time at Penny was very educating. Everything started 1996 when i met a paralyzed teenager girl that had broken her neck in a diving accident. I got the idea of a headframe that combined two inventions, a direct retina projection system and a muscle tension sensor could replace a computer screen and a mouse. It was an advanced innovation process and it took med eight years before I could apply for my patents and three more years before the first fully working prototype was presented at Mobile World Congress in Barcelona (2008). With a field of View of 47 degrees, See through graphics based on OLED technology, a battery lifttime of 16 hours, only 65 grams, and hands free our glasses still is one of the most impressive.
Being an early bird in a complete business segment create more hurdles to cross than a startup refining an existing idea has to cross.
Product Idea 2005
Our first company slogan 2005
Mobile World Congress AR map in glasses
Hands free solution for industry users
C Wear Prototype 2008
C Wear 10 AR Glasses, 2009
C Wear 15 Parts, 2010
C Wear 20 Aluminum Prototype, 2011
C Wear 20 introduction 2013.
One size fits all
Metro Technology, 2006
Daily Industry Weekend Head News, 2008
Interview at Mobile World Congress Barcelona 2009
International Business Weekly, 2011
Meeting Media in Tokyo, 2012
AR Software Rescue Service 2007
Co-Founder Jan-Erik in office
AR Assembly software 2013
AR Industrial Robot AI solution
Chinese interpreter is invaluable
Meeting possible customers
Speech at Stanford
Product Presentation at Toronto University.
Release of CWear 30, 2015
Graphic Designer - ESMP (Previous name of Groveflow) (2004-2006)
Started Eric Storm Media Production (ESMP) as a self employed working in design projects for other companies. ESMP was the previous name of Groveflow that I changed to in 2017 after restarting the business again. During these 11 years I worked with several different type of projects. Most projects have been in Graphical Design, Corporate Identity profiles and also a couple of 10-15 corporate websites.
Brand Manager - CMS Compressed Media Solutions AB (2002-2004)
After four years studying at Stockholm University and taking courses at KTH I got back into UX/UI Design and Brand Managment at Compressed Media Solution. This company was a spin off from the company Broadcast Control & Communication and shift its focus as to my work from a Windows 3.11 software platform to a semi Windows XP and Web interface solution. For CMS I focused on working tight with technichians at different radio broadcast stations in a UX design process and then developed a new modern real time radio and TV broadcast software for professionals; BMS Radio Station Family. My role was also to create the new brand CMS and make it well known in the broadcast industry.
24 Bits Sound Editor
Kompressor for Swedish Public Service Radio
Filter for Swedish Public Service Radio
BroadCast Controller
Children Online Audiobook
Marketing Manager & UX Design Manager - RTG Realtidsgrafik AB (1996-1998)
Promoted to Marketing Manager at RTG and responsible for the company Corporate Identity, Marketing Material and the company marketing campaigns in Sweden, USA and Singapore. Continued work in the design group now focus on the design of the company RTG Methodology and Head of UX Design projects. Started my studies at Stockholm University in July 1998 at the Graphical Insitute and Insitute of Marketing.
Design Group Manager UX/UI - RTG Realtidsgrafik AB (1994-1996)
Promoted to Design Group Manager at RTG head of (6 UX and UI Designers) During this years I also worked in the management team in the design of the Agile Design Methodology Real Time Graphics design process. I also held courses in Multimedia Production and Graphical Design. In the years 1990-1996 I designed and Managed about 150 User Interface projects for DOS, OS/2, Windows 2.0, 3, 3.1, 95, NT and Websites and Internet System.
Postgirot GiroVision and Giro Link CD Sleeves
World's first online Banking system for Windows
GiroGuide for Windows 95 - Bank statement
Adress Book - Account Number Recipient
Software Box in Campaign for the store Åhléns
Bank Payment
Dial Bank using Modem
UX/UI Designer - RTG Realtidsgrafik AB (1990-1994)
Started my first year as a UI Designer 1990 designing Fonts in the software platform Eyescream, a tool enabling graphical user interfaces on top of DOS application (predessor to Windows), assisting my Mentor, the industrial designer Eric Wagner in the work of porting Unix and DOS systems to Graphical Systems. These first four years added new knowledge to my previous experience as a Graphical Designer and Graphical Illustrator.
Cewe Analysis for Windows 3.0
Cewe Monitoring Deliveries for Windows 3.0
Cewe Trend Analysis for Windows 3.0
ABB Network Partner Panorama
Panorama HVDC for Windows 3.1
ABB Network Partner Control room Illustration 256 colors
ABB Design your own Transformer Windows 3.1
